After Completing This Course You Will Be Able To
Answer questions correctly and avoid costly slips of information
Know how to talk with a reporter in a relevant and appropriate way when working through a crisis
Know what to write in a pitch to make it tailored, personal and relevant to the reporter receiving it
Ensure you have positive media coverage by preparing ahead of time
Know the appropriate ways to conduct email follow up
Avoid using the wrong names when conducting outreach
Talk about your product or service without mentioning anyone else but yourself
Deflect a difficult question with alternative answers
Pitch reporters more effectively
About This Course
Professional PR strategies and tactics can work wonders for your business but when you fall into the trap of making rookie errors, it can have a detrimental impact on your brand that can be difficult to overcome. In this course, you’ll learn how to avoid unnecessary or unprofessional mistakes that could hurt your brand in the long run.
You’ll come to understand the importance of transparency and integrity when working with reporters and the significance of building strong relationships with the media. You’ll also be presented with some alternatives that will position you as an expert in your field including how to prepare for your PR campaign and how to know if your story is newsworthy and ready for the public.
Start your PR campaign on the right foot by avoiding common mistakes and present your brand to the public in the most professional way possible.
What You Will Learn
What media relations is and why it is important to getting press
How to pitch a newsworthy story
How to determine what needs to be in place for you to hire a PR agency and see success
How to create value for your stakeholders by selecting the right publications for your pitch
Communicate effectively and make a memorable impact
How to avoid using buzzwords that distract from your main message
Why Learn With Andrea Holland?
With 15+ years of experience, she has managed PR teams for renowned brands in consumer technology. She has worked with global names including Fleishman Hillard, The Horn Group & PayPal. She now has her own agency working with early stage startups.
Who Is This Course For?
Entrepreneurs wanting to gain publicity for their brand
Business owners wanting to launch a PR campaign
PR professionals looking to enhance their professional skills
Anyone representing a brand and wanting to run a PR campaign
Anyone with a personal brand who is looking to engage a PR manager
Freelancers wanting to build a strong brand
Entrepreneurs trying to grow their reach
Influencers wanting to grow their brand
Small business owners trying to sell more products through PR
Brands wanting to build a strong network with the media
Anyone interested in becoming a public relations manager
Beginner to Intermediate
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion